Every site goes through these in order. Script = ordinary code, costs no tokens. AI = a Claude call, costs tokens. Only three stations use AI, and only one of them is big.
1
Check the domain
Script~1 min
Looks up who the domain points to today: is it registered, does it run a live website, does it carry a working company mailbox.
Keeps
- The DNS finding, word for word
You see: "live company mail on Microsoft 365: confirm you own this", printed on the site's card.
2
Read the old site
Script~3 min
Pulls the domain's history from archive.org: the old home page and the pages it linked to, from the most recent good snapshot.
Keeps
- What the business sold or did
- Its page list
- Its service names and trade words
Removes
- Menus, scripts, cookie bars, footers
You see: the snapshot date used and the pages found. No history? It says so and works from the domain name alone.
3
Clean it
Scriptseconds
Strips everything that belonged to the old owner or would be an unbacked claim today. The full list is in Cleaning old sites.
Keeps
- The shape of the business, as notes
Removes
- People, phones, addresses, prices, reviews, dates, awards, registration numbers
You see: every removed item listed, e.g. "removed: phone 01234 …, 'since 1998', 3 testimonials". Kept forever.
4
Category gate
AI · 1 short call~1 min
Is the old business in our safe list? If yes, keep it. If it was medical, finance, gambling, a licensed trade or a Google local-services trade, switch to the nearest safe business the name still fits.
Keeps
- The old business, when it is safe
Removes
- A restricted reading of the name
You see: "KEPT: tack shop" or "SWITCHED: florist → saddlery, because florists are a local-services trade".
5
Assign the design
Scriptseconds
Hands each site its own colours, typefaces, page layout, class names, animation and city, drawn from pools so no two sites match, in this batch or any earlier one.
Keeps
- A record of every choice ever used
You see: the palette swatch, the two typefaces and the layout name on the site's row.
6
Find photos
Script + 1 AI look~5 min
A script downloads 40–60 open-licence candidates. The AI looks at one sheet of thumbnails and picks 8–12 that fit.
Keeps
- 8–12 photos, under 50 KB each, credited
Removes
- Logos, watermarks, children's faces, off-topic shots, any photo used on another site
You see: the picked thumbnails, and each rejected one with its reason.
7
Write the words
AI · the one big call~5–10 min
The AI writes every page's text: headlines, services, about, FAQ, legal pages. It works from the cleaned notes, in fresh words. It writes words only, no page code.
Keeps
- The trade's real vocabulary
- Honest limits: what the business doesn't do
Removes
- Any sentence from the old site
- Any invented proof
You see: word count per page, and the site's one-line voice.
8
Build the pages
Script~1 min
Pours the words into the assigned layout and makes all 9 pages, plus favicon, social card, sitemap, cookie banner and enquiry form.
Keeps
- 9 pages, everything inline
You see: desktop and phone screenshots of the home page, as soon as they exist.
9
Check
Script~5 min
The four gates from batch 0911, plus the cross-site look-alike checks. If something fails, one AI fix is allowed. If it still fails, the site ships with the problem written on its card. No second round.
Keeps
- Every check result, pass or fail
You see: 4 ticks, or the exact failing line.
10
Ship
Script~10 min, whole batch
Zips each site, makes live previews and thumbnails, publishes the delivery page, then downloads every file back to confirm it arrived intact.
Removes
- Working files from the ZIPs
You see: the link.